Why Wool

Wool is almost always going to outperform a synthetic based garment. The colder it is the warmer wool will keep you. It is renewable, making it a more sustainable choice of fibre and fabric for the planet. Synthetic fibres are present in much of the worlds clothing and textiles. These can take up to 200 years to biodegrade, whereas wool naturally degrades and thus over time this process provides nutrients to the earth, nourishing the land. As long as there is grass to graze on there will be a fleece to shear and wool to weave, making wool a renewable fibre source.

Wool is a protein fibre formed in the skin of sheep and is thus one hundred percent natural. Wool is naturally safe, and is not known to cause allergies and does not promote the growth of bacteria. Thanks to its high water and nitrogen content wool is naturally flame-retardant, it won’t melt or stick to the skin causing burns. Wool has a large capacity to absorb moisture vapour next to the skin making it extremely breathable.
Finally wool also has a naturally high level of UV protection, which is much higher than most synthetics and cotton.



Cashmere – Known for being one of the softest fibres in the world. It’s fine fibres means it can be woven and knitted into incredibly soft luxurious garments that are long lasting. While sheep produce at least 3 kilograms of wool each year, a cashmere goat will only give you 200 grams. The supply is severely limited due to the tiny amount each goat produces, and are only collected once a year. It’s a clever wardrobe investment, as well as being warm, it’s incredibly light so you can wear it all year round. Due to the temperate water of the Gulf Stream, Norway has a much milder climate than other parts of the world at the same latitude. Where better to wear Cashmere than the varied climates of Norway.

Merino – In our collection we have merino, which is a perfect garment for winter and summer. Merino can actually help you to regulate your temperature. The fibres can absorb moisture, so sweat is drawn away from your skin where it evaporates, leaving you cool and dry. An added benefit for the summer months.

Follow us on Facebook and Instagram